Airbnb is a website that users are
able to list, find, and rent properties. It has greatly expanded since its
founding in 2008, and currently has 1,500,000 listings in 34,000 cities and 190
countries. Airbnb is headquartered in San Francisco, and was able to use the
hot real estate market in the Bay Area to jumpstart their business. Airbnb
built their brand loyalty and community on trust. The site has a spot for
profiles and reviews as well as an integrated smart messaging system that
enables hosts and guest to talk with confidence as well as collect and transfer
payments securely.
Airbnb is a unicorn and has no patents registered to the
USPTO, but is in the process of patenting 5 of their leading technologies that
make their service unique and better than competitors. VRBO and Homeaway are
the two single biggest competitors of Airbnb. Homeaway is a publicly traded
company on the NASDAQ and operates with a different business model than Airbnb.
They have 40 websites in 22 languages to reach their broad customer base.
Homeaway has two different products, the basic ad with runs for $349 and the
premium edition, which starts at $1,000. The big difference between Homeaway
and Airbnb is the payment structure. Airbnb collects a commission when the
vacation rental is booked, as opposed to these other sites that charge the fee
up front for advertising. This is where I believe Airbnb has the advantage, and
will be very successful in blocking competitors by patenting their unique way
of processing vacation rental transactions. I also think that they have a lot
of potential in building up a patent portfolio for their mobile app, which is
extremely convenient to make reservations when on the go.
Airbnb has been active in the mergers and acquisitions
space, trying to acquire vacation rental services in foreign markets. I look
forward to seeing how Airbnb goes from a unicorn to one of the biggest
providers of travel accommodations. Its truly amazing how a company who owns no
real estate could become a leader in its industry and one of the most valuable
companies in the space.
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